Bubble.io App Launch Checklist: 30 Things to Do Before Going Live
Every item on this checklist has been the cause of a real production incident. 30 items across security (8), billing (7), performance (5), and operations (10) — plus a four-step launch day sequence for the hours that matter most.
The Items You Skip Are the Ones That Cause Incidents
Launching a Bubble app is a moment of commitment: real customers, real money, real data. Every item on this checklist has been the cause of a real production incident in a real Bubble SaaS — a security breach, a billing failure, an email that never arrived, a performance collapse. Run this checklist before every launch and before every major new feature deployment.
Cannot Launch Without These
02. No data type remains on the default ‘Everyone’ configuration
03. Two-browser tenant isolation test PASSED (zero cross-tenant data)
04. Every sensitive workflow has a role check on Step 1
05. No API keys, secrets, or tokens in data type fields visible to users
06. Stripe webhook signature validated on every webhook handler
07. Custom domain connected with SSL certificate active
08. App deployed on Growth plan minimum (dedicated server, not shared)
Test Every Stripe Path
10. Webhook endpoint URL updated to production URL (not /version-test)
11. All 6 webhook events handled: checkout.completed, subscription.updated,
subscription.deleted, payment_failed, payment_succeeded, trial_will_end
12. End-to-end purchase tested with a real Stripe live card
13. Failed payment tested: customer sees banner, account still accessible
14. Cancellation tested: data preserved, read-only mode, reactivation shown
15. Plan limits enforced in both UI conditions AND workflow guards
Verify Speed at Scale
17. All dashboard metrics read from pre-calculated Workspace fields
18. All repeating groups paginated to maximum 20 items per page
19. Dashboard page load tested under 2 seconds with realistic data volume
20. Mobile page load tested at 375px on a real device
Ready for Real Customers
22. All onboarding emails scheduled on workspace creation
23. Email sender domain verified: SPF, DKIM, DMARC configured
24. Password reset email tested end-to-end
25. Session recording installed (Hotjar or FullStory)
26. Error logging active: every API failure creates an ErrorLog record
27. Support contact visible in app (chat widget, email, or help link)
28. Privacy Policy and Terms of Service linked from footer and signup
29. Google Analytics or Plausible installed and recording sessions
30. Founders personally ready to contact first 10 customers within 1 hour of launch
What to Do on Launch Day
Deploy to live at a low-traffic time
If your target customers are in a specific timezone, deploy at 2-4am their local time. Bubble deployments are near-instant but the few seconds of transition should not coincide with peak usage.
Run a smoke test immediately after deployment
Log in as a test user in the live app (not development). Complete the entire user journey: signup, onboarding, core feature, checkout. If anything breaks, revert to the previous live version immediately from Bubble’s deployment history.
Email your warmest leads personally
The first 10 customers come from personal outreach, not from the landing page. Email everyone who expressed interest during validation, with a personal note. Close these deals manually. The product can sell itself later.
Monitor for the first 24 hours
Check ErrorLog hourly for the first 24 hours after launch. Watch session recordings for the first 10 visitors. Be available to respond to support queries within 30 minutes. The first day reveals the issues that testing missed.
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