Bubble SaaS Analytics Setup
Session recording, product analytics, and revenue analytics — the three-layer stack every Bubble SaaS needs. Twenty events to track from day one, how to send them via API Connector, and why a reusable tracking workflow beats ad-hoc event calls.
You Cannot Improve What You Do Not Measure
Most early-stage Bubble SaaS products are built by instinct. Features are added because the founder thinks they are a good idea, onboarding is designed based on assumption, and churn is a mystery until customers are already gone. Analytics changes this: you know which features are used, where users drop off, which acquisition channels convert best, and which customers are at risk before they cancel. This guide covers the complete analytics stack for a Bubble SaaS — from free tools to paid platforms, with every tracking event you need.
Three Layers of Analytics Every Bubble SaaS Needs
Session Recording
Hotjar or FullStory records every user session as a video. You watch where they click, what they ignore, where they get confused, and where they drop off. This is the highest-leverage analytics tool for early-stage products because it shows you problems you did not know to look for. Install on day one.
Product Analytics
Mixpanel, Amplitude, or Segment tracks discrete events: which features are used, who uses them, in what order, and with what frequency. You see funnel conversion, feature adoption, and cohort retention. Essential for data-driven product decisions once you have 50+ active users.
Revenue Analytics
Stripe’s built-in dashboard covers MRR, churn, LTV, and cohort revenue. Supplement with ChartMogul or Baremetrics for more detailed SaaS metrics. Connect to your Bubble admin dashboard via API for unified visibility alongside product usage data.
The 20 Events Every Bubble SaaS Should Track
| Event Name | When to Fire | Key Properties |
|---|---|---|
| workspace_created | After workspace creation workflow completes | workspace_id, plan, signup_source |
| user_signed_up | After user creation and login | user_id, email_domain, referral_code |
| first_action_completed | First time user creates core record type | workspace_id, user_id, time_since_signup_hrs |
| team_member_invited | Invitation record created | workspace_id, inviter_role, invitee_email_domain |
| trial_started | Workspace creation (if trial plan) | workspace_id, trial_days, plan |
| subscription_started | checkout.session.completed webhook | workspace_id, plan, mrr, billing_cycle |
| plan_upgraded | subscription.updated webhook, new plan higher price | workspace_id, from_plan, to_plan, expansion_mrr |
| subscription_cancelled | subscription.deleted webhook | workspace_id, cancellation_reason, tenure_days, mrr_lost |
| feature_used | Each time a major feature is accessed | workspace_id, user_id, feature_name, plan |
| page_viewed | Page load on key pages (dashboard, settings, billing) | workspace_id, user_id, page_name |
Tracking Events via API Connector
POST https://api.mixpanel.com/track
Body: [{
“event”: “<event_name>”,
“properties”: {
“token”: “YOUR_MIXPANEL_TOKEN”,
“distinct_id”: “<user_id>”,
“workspace_id”: “<workspace_id>”,
“plan”: “<plan_name>”,
“time”: “<unix_timestamp>”
}
}]
// Create a reusable “Track Event” backend workflow
// Parameters: event_name, user_id, workspace_id, properties_json
// Call it from any workflow where you want to track an event
// This keeps all analytics logic in one place — easy to update or swap tools
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