Bubble SaaS Feature Prioritisation
Every feature you build is a feature you are not building. Four prioritisation frameworks mapped to revenue stages, a four-step weekly prioritisation session, and why most founders build wrong features at every stage of growth.
Every Feature You Build Is a Feature You Are Not Building
A SaaS product has infinite possible features. You have finite time. Every feature you build is a conscious or unconscious decision not to build every other feature. Most founders make these decisions on instinct, on loudest-voice customer pressure, or on personal interest. The result is a product that is mediocre at everything and excellent at nothing. Feature prioritisation is the discipline of choosing what to build deliberately, based on data and first principles, to maximise the one metric that matters most at your current stage.
Four Prioritisation Frameworks for Different Stages
Stage 0–$1k MRR: Does It Help Someone Pay?
The only question that matters at this stage. Every feature candidate is evaluated against “Will this make a prospect more likely to become a paying customer or a paying customer more likely to stay?” If the answer is not clearly yes, the feature is post-revenue. Build only the features that create the first 10 paying customers.
Stage $1k–$10k MRR: Does It Fix Churn?
At this stage, the constraint is retention. Evaluate every feature against: “Is this absent feature causing customers to cancel?” Run exit interviews, check the top churn reason, and build the feature that addresses it. Everything else is secondary until monthly churn is below 3%.
Stage $10k–$50k MRR: RICE Scoring
Reach × Impact × Confidence ÷ Effort. With 100+ customers, you have enough data to score features objectively. Survey the top 25% of customers (by usage) on their most-wanted features. Score each request on all four RICE dimensions. Build the highest-scoring features first, without exception.
Stage $50k+ MRR: Strategic Sequencing
At scale, features serve multiple purposes: customer retention, enterprise uptiering, competitive positioning, and market expansion. Strategic sequencing asks: what feature, if built, opens an entirely new customer segment or enables a price increase? These features outperform tactical improvements even if their RICE score is lower.
How to Run a Weekly Feature Prioritisation Session
Review: new support tickets (categorised), churn reasons (if any), feature requests from your Bubble feedback board (sorted by upvotes), session recordings (top 2 from the week), and any customer interview notes. Do not open the Bubble editor yet.
Apply the correct stage framework. At $3k MRR: does this fix churn? Yes → keep. No → defer. This filter eliminates 80% of candidates immediately. What survives is your working shortlist.
Score remaining candidates on two dimensions only: impact (how much does this move the stage metric?) and effort (how many hours of Bubble build time?). Rank by impact/effort ratio. The top item is this week’s build. If you cannot finish it this week, break it into a shippable slice.
Post in your community, your LinkedIn, or your internal Slack: “This week I am shipping [feature]. Done by [day].” Public commitment creates accountability that internal commitment does not. The announcement also becomes content when the feature ships.
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