Bubble SaaS Referral Programme
Your happiest customers are your best sales force. A referral programme built in Bubble generates 20–35% of new customers at mature companies. Complete data model, unique code generation, URL-based attribution, and reward-on-conversion webhook logic.
Your Happiest Customers Are Your Best Sales Force
A referral programme turns your existing customer base into a distribution channel. Every happy customer who refers a colleague generates a warm, high-intent lead at a fraction of the cost of paid acquisition. B2B SaaS referral programmes that are well-designed — generous, frictionless, and clearly communicated — generate 20–35% of new customer acquisitions at mature companies. Built directly into Bubble, a referral programme requires one afternoon to implement and pays dividends indefinitely.
How to Design a Referral Programme That Actually Works
Choose a reward that is meaningful to both parties
The referrer reward must be genuinely motivating — not a branded mug or a thank-you email. Common B2B SaaS options: one month free, 20% credit against their next invoice, or a cash payment for enterprise referrals. The referred customer also gets something: an extended trial (21 days vs. 14) or a first-month discount. Both sides must win for referrals to flow.
Make the referral link impossible to lose
Every user’s referral link should be displayed prominently in their account settings, in the navigation, and in every monthly value digest email. The link should be unique, persistent, and copyable with one click via the Clipboard Copy plugin. A referral programme nobody knows about generates zero referrals.
Trigger the ask at the right moment
The best moment to ask for a referral is immediately after a customer experiences a peak value moment: they just completed their first successful workflow, they just onboarded their fourth team member, or they just received their first monthly value digest showing impressive metrics. Joy is contagious when it is fresh.
Pay the reward on conversion, not on sign-up
Rewarding referrers when the referred customer pays (not just signs up) aligns incentives correctly: referrers are motivated to send quality leads who will actually convert, not just anyone who will click a link. Track through Stripe metadata — the referred workspace’s first payment triggers the referrer’s credit.
Complete Referral Programme Implementation
User (new fields):
referral_code → text (unique, generated at signup)
referral_count → number (denormalised)
referral_credits → number (in dollars/months)
Referral:
referrer → User
referred_workspace → Workspace
status → option set (Pending, Converted, Rewarded)
created_at → date
converted_at → date
reward_amount → number
// Generate referral code at user creation
On user signup:
Set User’s referral_code = random 8-char alphanumeric (Toolbox)
// Referral link in account settings
Referral URL text element:
“https://yourapp.com/signup?ref=[Current User’s referral_code]”
// On workspace creation: check for referral code in URL
On workspace creation:
Only when: URL param “ref” is not empty
Find User by referral_code = URL param “ref”
Create Referral: referrer=found User, referred_workspace=new Workspace
// On first payment: convert referral and credit referrer
checkout.session.completed webhook:
Find Referral [referred_workspace=this Workspace, status=Pending]
Update Referral: status=Converted, converted_at=now
Update referrer User: referral_credits = referral_credits + reward_amount
Update referrer User: referral_count = referral_count + 1
Send email to referrer: “Your referral just signed up! Credit applied.”
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