Case Study: Coaching Planner
Building a High Performance Coaching Management Platform Through Structured Execution
Overview
Coaching Planner is a feature rich, fully responsive web application designed for football coaches and coaching staff to plan, manage, and optimize their daily coaching operations.
Built entirely on Bubble.io, Coaching Planner centralizes training session design, drills, teams, players, schedules, and performance data into a single digital workspace. The platform eliminates manual planning, scattered documents, and disconnected tools, enabling coaches to focus on performance and player development rather than administration.
Coaching Planner serves as a production ready sports technology product and a clear demonstration of Simple Automation Solutions’ ability to architect and deliver complex, workflow driven applications using no code.
Demo Video
The Execution Challenge
Football coaches often rely on notebooks, spreadsheets, PDFs, messaging apps, and generic task tools to manage training activities. This results in:
Disconnected training plans and drill libraries
Poor visibility into player data and attendance
Manual session planning and repetition of work
Limited collaboration between coaching staff
No centralized system for long term performance tracking
The challenge was to transform these fragmented processes into a single, structured coaching platform that could scale from individual coaches to full teams without increasing complexity.
The Methodical Approach
Coaching Planner was built using the same structured execution framework applied across SAS client projects.
Step 1: Discover – Translating Coaching Workflows into Systems
Before development, SAS worked to deeply understand real coaching workflows.
- Daily, weekly, and seasonal coaching routines were mapped
- Training session structures and drill categorization were defined
- Key data points around players, attendance, and performance were identified
This phase ensured the product reflected how coaches actually work on the ground, not how generic software assumes they work.
Challenges Addressed:
- Structured Clarity
- Product Market Fit
- Time and Cost to Build
Step 2: Build – Designing for Usability and Scale
Coaching Planner was built on Bubble.io with a modular and scalable architecture.
- Drills, sessions, teams, and players were structured as reusable data models
- Responsive design ensured usability across desktop, tablet, and mobile
- Permissions and roles supported multi coach collaboration
Bubble enabled rapid development while keeping the system flexible enough to evolve as coaching needs grow.
Challenges Addressed:
- Trusted Developer
- Right Costing
- Scalability Without Rebuild
Step 3: Launch – From Planning Tool to Live Platform
With workflows tested and refined, Coaching Planner was launched as a fully functional web application.
- Coaches could create and reuse training sessions
- Player data and attendance tracking went live
- Teams and schedules were managed from a single dashboard
The launch validated the platform’s readiness for real world coaching environments and active daily use.
Challenges Addressed:
- Guaranteed Delivery
- Trusted Developer
Step 4: Iterate – Improving Performance Through Feedback
Iteration continues to be central to Coaching Planner’s evolution.
- Coach feedback informs UX and workflow improvements
- New drill formats and session planning enhancements are added incrementally
- Data structures allow deeper analytics without reworking the core system
This ensures long term scalability while keeping development costs predictable.
Challenges Addressed:
- Product Market Fit
- Scalability Without Rebuild
Product Capabilities
- Training Session Design and Planning
- Drill Library Management
- Team and Player Management
- Attendance and Scheduling
- Document Uploads and Resource Sharing
- Multi Coach Collaboration
- Fully Responsive Web Application
Technology Stack
- Frontend and Backend: Bubble.io
- Database: Bubble native database
- Hosting: Bubble Cloud infrastructure
This no code stack enabled fast delivery, lower cost, and easier iteration compared to traditional development approaches.
Impact
Coaching Planner demonstrates how no code platforms can support complex, domain specific applications beyond simple CRUD tools.
It stands as:
- A complete coaching operations platform
- Proof of SAS’s ability to understand niche workflows
- Evidence that Bubble can power serious sports technology products
For clients, Coaching Planner reinforces SAS’s capability to convert real world operational complexity into structured, scalable software.