WordPress Development
How to Create a High-Converting Landing Page in WordPress
A landing page has one job: convert visitors into leads or customers. Here is the complete framework — from page builder setup to copy principles to technical configuration.
A landing page has one job: convert visitors into leads, customers, or subscribers. Unlike a homepage or service page, a landing page removes every distraction and focuses the visitor’s attention on a single action. Done correctly, it is one of the highest-ROI pages on your entire website.
Landing page vs regular page — the key differences
| Element | Regular page | Landing page |
|---|---|---|
| Navigation menu | Full site navigation | Removed or minimised |
| Goal | Multiple actions possible | Single, specific CTA only |
| Footer | Full footer with links | Minimal or removed |
| Content | General information | Focused on one offer or action |
| Sidebar | Often present | Always removed |
| Links to other pages | Many | None or minimal |
Step 1 — Choose your page builder
WordPress’s default Gutenberg editor can produce a functional landing page, but dedicated page builders give you more layout control and purpose-built elements (countdown timers, testimonial blocks, opt-in forms).
Step 2 — Set up the page structure
Go to Pages → Add New. In the Page Attributes panel, set the template to ‘Full Width’ or ‘Canvas’ (the name varies by theme). This removes the sidebar and often the header/footer — giving you a blank canvas.
Click ‘Edit with Elementor’ (or your chosen builder). Start from a blank canvas rather than a template — templates train you to copy rather than think about your specific offer and audience.
In Elementor’s Site Settings or section settings, set the content width to 1000–1200px. Wider than this and line lengths become hard to read on desktop.
For a true landing page, remove site navigation. In Elementor, use the ‘Hide Header’ and ‘Hide Footer’ options in the page settings. In Kadence, use the ‘Transparent Header’ or ‘No Header’ header layout option.
Step 3 — The 7 essential sections
Every high-converting landing page follows a proven structure. These seven sections, in order, guide the visitor from awareness to action.
1 — Hero section
The first thing the visitor sees — must answer three questions in under 5 seconds: What is this? Who is it for? What do I do next?
- Headline: your core value proposition in one sentence. Specific beats clever.
- Sub-headline: expand the headline with a concrete benefit or qualification
- Primary CTA button: action-oriented text (‘Get Your Free Quote’, ‘Book a Call’, ‘Start Free Trial’)
- Hero image or short video: show the product, the result, or the person behind the service
2 — Social proof strip
Immediately below the hero — logos of companies you have worked with, or a stat strip (40+ clients served, 4.9/5 average rating). Establishes credibility before the visitor has read anything.
3 — Problem statement
Describe the pain your visitor is experiencing. If they recognise themselves in your problem description, they trust that you understand them — and are more likely to believe your solution.
4 — Solution and benefits
Explain your offer and its benefits. Focus on outcomes, not features. ‘Your site loads in under 2 seconds’ not ‘We configure WP Rocket caching’.
5 — How it works
A simple 3-step process block removes friction by making the path to getting the result feel easy and clear.
6 — Testimonials / case studies
Real results from real clients are the most persuasive content on any landing page. Use full names and photos where possible. Specific results (‘increased traffic by 340% in 6 months’) outperform generic praise (‘great service!’).
7 — Final CTA
Repeat your call to action at the bottom of the page. Visitors who read this far are your most interested prospects. Make it easy for them to act.
Step 4 — Copywriting principles that increase conversions
- Speak to one person — write as if you are speaking directly to your ideal client, not a crowd
- Lead with the outcome — your reader does not care about your process; they care about the result they will get
- Use ‘you’ more than ‘we’ — every sentence focused on the visitor outperforms sentences focused on your company
- Reduce friction at the CTA — add micro-copy below your button that removes objections (‘No credit card required’, ‘Cancel anytime’, ‘Free 30-minute call’)
- One page, one goal — every link to another page is an exit. Keep the visitor focused on one action
Trying to explain everything on one page. The goal of a landing page is not to fully educate — it is to build enough trust and interest to get the visitor to take one specific action. Remove any section that does not directly move the visitor toward that action.
Step 5 — Technical setup for conversions
Ensure form submissions are stored in your WordPress database (WPForms does this by default) AND sent to your email. Relying on email alone means missed leads if a notification fails.
After form submission, redirect to a dedicated thank-you page. This confirms the action to the visitor and lets you track conversions accurately in GA4 by treating visits to the thank-you page as conversion events.
In GA4, mark visits to your thank-you page as a conversion event. This lets you see exactly how many visitors became leads and which traffic sources drove those conversions.
Over 60% of landing page traffic is mobile. Your CTA button must be above the fold on a 375px wide screen, all text must be readable without zooming, and the form must be easy to complete on a phone.
Need a landing page built for your WordPress site?
Simple Automation Solutions designs and builds conversion-focused WordPress landing pages for businesses worldwide — built to rank and built to convert.
Frequently asked questions
Should a WordPress landing page have a navigation menu?+
For paid traffic (Google Ads, Facebook Ads, LinkedIn), remove the navigation menu entirely. Every link out of the page is a potential exit before conversion. For organic traffic from SEO, keep a minimal header — visitors who find you via Google are less committed and may need to explore before converting.
How do I A/B test a WordPress landing page?+
The simplest free method is to duplicate the page, change one element (headline, CTA text, hero image), and split traffic manually. For automated A/B testing, Divi has it built in. Alternatively, use Google Optimize (now part of GA4 experiments) or a dedicated tool like VWO or Optimizely.
What is the average conversion rate for a WordPress landing page?+
Industry averages vary enormously by sector and traffic source. A well-optimised lead generation landing page typically converts 3–8% of visitors. E-commerce product landing pages average 1–4%. Paid search traffic typically converts higher than organic or social traffic because search intent is more specific. Your own benchmark matters more than industry averages — focus on improving your baseline consistently.
