GoHighLevel Pricing 2026: Starter vs. Unlimited vs. SaaS Pro Compared
A clear breakdown of GoHighLevel’s pricing tiers, what each plan unlocks, monthly vs annual billing, and how to pick the right plan for your business.
Quick Answer
GoHighLevel offers three main tiers — Starter, Unlimited, and SaaS Pro — plus annual billing that discounts the
monthly price. Starter suits solo founders running one business; Unlimited unlocks unlimited sub-accounts for
agencies managing multiple clients; SaaS Pro adds the ability to white-label and resell GoHighLevel as your own
branded software. Always confirm current pricing on the official pricing page, as plans and limits are updated
periodically.
The Three GoHighLevel Plans, Explained
| Plan | Best For | Sub-Accounts | SaaS Mode |
|---|---|---|---|
| Starter | Solo founders, single business, single location | 1 | Not included |
| Unlimited | Agencies and consultants managing several clients | Unlimited | Not included |
| SaaS Pro | Agencies who want to resell GoHighLevel as their own product | Unlimited | Included |
Exact prices change from time to time, so rather than quoting a number that may already be outdated, we recommend
checking the live, current pricing directly — it takes 30 seconds and ensures you’re budgeting against the real
figure, not a stale one from an old blog post.
See Live, Current Pricing
View all three plans side-by-side on the official pricing page.
Monthly vs. Annual Billing
GoHighLevel offers a meaningful discount for paying annually instead of monthly. If you already know you’ll be
using the platform for more than a few months — which is almost always true once automations are live and lead
pipelines depend on it — annual billing is usually the better financial decision.
GoHighLevel for client work or lead follow-up, switching to annual billing typically pays for itself within the
first few months through the discount alone.
Switch to Annual Billing
Lock in the discounted annual rate on Starter or Unlimited.
Already on GoHighLevel? Upgrading to SaaS Pro
If you’re currently on Starter or Unlimited and want to start reselling GoHighLevel under your own brand — with
your own pricing, your own logo, and recurring revenue from your clients — SaaS Pro is the upgrade path. This is the
single highest-leverage move for agencies: instead of billing clients a one-time setup fee, you bill them a monthly
software fee for a tool they use every day.
Upgrade to SaaS Pro
Existing customers can upgrade directly and unlock white-label SaaS Mode.
How to Choose the Right Plan
- If you run one business and want CRM + automation for yourself only, start with Starter.
- If you manage more than one brand, client, or location, go straight to Unlimited — the per-sub-account cost of Starter adds up fast.
- If your business model includes selling software or services to other businesses, go with SaaS Pro from day one so you don’t have to migrate client accounts later.
- Whatever tier you choose, start on the 30-day trial first so your team is comfortable with the workflow builder before you commit to annual billing.
Try Before You Commit
Start the 30-day trial and test the CRM, funnels, and automations risk-free.
Hidden Costs to Budget For
- Usage-based costs: SMS, email sending, and phone number rental are typically billed separately based on usage, similar to most CRM platforms with native texting.
- Onboarding time: budget a real ramp-up period (2-4 weeks) to rebuild your funnels, pipelines, and automations properly rather than rushing a migration.
- Add-ons: some advanced AI and reputation features may be offered as optional add-ons depending on your plan.
Frequently Asked Questions
What is the cheapest GoHighLevel plan?
Starter is the entry-level plan, designed for a single business managing one location. Check the live pricing page for the current monthly rate.
Is annual billing cheaper than monthly on GoHighLevel?
Yes, GoHighLevel offers a discount for annual billing compared to paying month-to-month on the same plan.
Can I upgrade my plan later?
Yes. Existing GoHighLevel customers can upgrade from Starter or Unlimited to SaaS Pro at any time without starting a new account.
Does GoHighLevel charge extra for SMS and email?
Usage-based charges for SMS, email sending, and phone numbers are typically billed separately based on your actual usage.
Disclosure: Some links in this article are affiliate links. If you sign up through them, we may earn a commission at no extra cost to you. We only recommend tools we use and believe in.
