AI Audits Your Website
Your website is your highest-traffic salesperson — and most businesses have no systematic way to identify where it is underperforming. AI audits your entire site in hours, surfacing conversion gaps, SEO issues, and user experience problems that manual reviews miss.
The Complete Scope
SEO technical audit
Pass your sitemap and page list to Claude with your Google Search Console data. AI identifies: pages with missing or duplicate title tags and meta descriptions, pages with thin content unlikely to rank, internal linking gaps between topically related pages, pages cannibalising each other for the same keyword, and crawlability issues suggested by your coverage report. A prioritised fix list that would take an SEO specialist 2 days to compile takes 2 hours with AI.
Conversion rate analysis
Pass your Google Analytics funnel data (landing pages, behaviour flow, exit pages) to Claude. AI identifies: pages with high traffic but below-average conversion rates (conversion leaks), steps in your conversion funnel where drop-off is highest, pages where users spend long dwell time but do not convert (engagement without action), and mobile vs desktop conversion rate gaps that suggest UX issues on specific device types.
Copy and messaging audit
Review your homepage, key landing pages, and product pages through an AI copy audit: Is the headline focused on the customer outcome or the company? Does the page answer the visitor's primary question within the first scroll? Are CTAs specific and action-oriented or vague? Is there sufficient social proof above the fold? Is pricing or value framing clear? Claude generates specific rewrite suggestions for each issue identified.
Mobile UX review
Describe your key pages' mobile layouts to Claude, or screenshot and describe specific mobile UX patterns. AI identifies common mobile UX failures: CTAs too small for thumb interaction, forms requiring too many fields on mobile, horizontal scrolling requirements, text too small to read without zooming, and pop-ups that block content on mobile. Mobile UX issues directly suppress conversion rates from the majority of your traffic.
Page speed assessment
Pass your Google PageSpeed Insights scores and Core Web Vitals data to Claude. AI generates a prioritised improvement plan: which issues have the largest impact on LCP, FID, and CLS scores, which fixes are quick wins vs complex engineering changes, and how to approach the optimisation sequence to achieve the fastest overall improvement with limited development time.
Internal linking structure
Export your site architecture and paste into Claude. AI maps content clusters, identifies pages with no internal links pointing to them (orphan pages that get no authority flow), pages that should link to each other but do not (topical relevance gaps), and over-linked pages where link equity is diluted across too many outbound links. Internal linking improvements are one of the fastest paths to ranking improvements for existing content.
A Practical Workflow
Export your core analytics data
From Google Analytics: top 50 pages by traffic, landing page conversion rates, behaviour flow drop-offs, device breakdown performance. From Google Search Console: top performing queries, pages with impressions but low CTR, coverage errors. From your CMS or site crawl tool (Screaming Frog free tier crawls up to 500 pages): title tags, meta descriptions, H1s, word counts. This data takes 30 minutes to export and provides the foundation for the full AI audit.
Run the SEO technical pass
Pass the Search Console and crawl data to Claude with the prompt: Analyse this website data and identify the top 10 SEO technical issues by potential ranking impact. For each issue: describe the problem, explain why it matters for rankings, identify the specific pages affected, and provide a concrete fix recommendation with implementation priority (quick win vs longer-term fix).
Run the conversion optimisation pass
Pass the Analytics funnel data: Analyse this website performance data. Identify the top 5 conversion optimisation opportunities. For each: describe where users are dropping off and why (based on the data patterns), suggest specific copy, design, or UX changes to address it, and estimate the potential conversion rate impact based on industry benchmarks for this type of change.
Compile and prioritise the master fix list
Combine the outputs from both passes into a single prioritised action list. Ask Claude to rank by estimated revenue impact: given our current traffic volume of [X visits/month] and conversion rate of [Y%], which of these fixes would have the highest expected revenue impact if implemented? Sort from highest to lowest expected impact. This becomes your website optimisation roadmap for the next quarter.
Can AI replace a professional SEO audit?
AI handles the analytical and pattern-recognition parts of an SEO audit extremely well — often more comprehensively than a rushed manual review. It cannot replace the strategic judgment of an experienced SEO specialist for competitive strategy, link building planning, or complex technical architecture decisions. For most SMEs, an AI-assisted quarterly audit combined with an annual professional review is the optimal approach.
What if I do not have Google Analytics or Search Console set up?
Set both up before running an AI audit — they are free and essential. Without traffic and behaviour data, an AI audit can only assess the content and structure of the pages themselves, missing the behavioural signals that reveal where conversion is actually being lost. Google Analytics 4 and Search Console take 30 minutes to install and begin collecting data immediately.
Want Your Website Audited and Optimised?
SA Solutions conducts AI-assisted website audits and implements the highest-priority CRO and SEO improvements — on Bubble.io builds and on any other platform.
