Bubble SaaS Admin Dashboard
Your admin dashboard is used more frequently than any customer-facing page and drives decisions that determine business outcomes. Twelve essential panels from MRR overview to revenue forecast, with access control implementation that keeps internal data internal.
Your Admin Dashboard Is the Most Important Page You Will Ever Build
Every Bubble SaaS needs an admin dashboard that its founder and team use daily to understand the health of the business, identify problems before customers do, and make data-driven decisions. Most founders build a beautiful customer-facing product and a primitive internal admin panel. This is backwards: the admin dashboard is used more frequently than any customer-facing page, and the quality of decisions made from it directly determines business outcomes. This guide covers every panel an admin dashboard needs.
Twelve Panels Every Bubble SaaS Admin Dashboard Needs
MRR Overview
Current MRR, MRR 30 days ago (to calculate growth), new MRR this month, expansion MRR, churn MRR, and net new MRR. All read from denormalised Workspace fields updated by Stripe webhooks. No live count queries — all pre-calculated for instant rendering.
Trial Pipeline
All active trial workspaces with days remaining, engagement score, seats used, records created, and last login date. Sorted by days remaining ascending — the most urgent ones are at the top. One-click button to send a personal outreach email from the dashboard.
At-Risk Customers
All paying workspaces where engagement_score is below threshold OR last_activity_at is more than 7 days ago OR upcoming renewal is within 30 days AND NPS score is below 7. These are your intervention targets for this week.
Recent Signups
Last 20 workspace creations with signup source, plan, first action completion status, and team size. Lets you spot patterns: which acquisition channels produce the highest-quality trial users, and which produce users who sign up and never log in again.
Churn Log
All workspaces that cancelled in the last 30 days with their cancellation reason, tenure, MRR lost, and whether a churn interview has been conducted. The churn interview status field is updated manually by the team after each call.
Error Log
All unresolved errors from the past 7 days grouped by error type. A spike in API_FAIL errors means an external integration is broken. A spike in PERMISSION errors might mean a privacy rule change had unintended effects. This panel is your early warning system.
Feature Adoption
Percentage of active workspaces that have used each major feature at least once in the last 30 days. Features below 20% adoption despite being on all plans are either invisible, confusing, or not valuable enough to promote. This data drives your onboarding email content.
Top Customers
Top 20 workspaces by MRR, engagement score, or tenure. These are your reference customers for case studies, your most valuable testimonial sources, and your first calls for feedback on major product decisions.
NPS Score
Current NPS score, NPS trend over the last 6 months, distribution of responses (promoters / passives / detractors), and open-ended feedback from the last 30 surveys. The trend line matters more than any single data point.
Acquisition Sources
Signups by UTM source for the last 30 days and the last 90 days. Which channels produce converting trials vs. dead-end sign-ups? The answer determines where to invest your next marketing dollar.
Feedback Board
All open feedback items sorted by upvote count. This is your prioritisation input — the features your customers want most, ranked by how many want them. Updated in real time as users submit and upvote on the customer-facing feedback board.
Revenue Forecast
Current MRR multiplied by 12 (ARR run rate), churn-adjusted forecast for 3 months assuming current churn rate continues, and break-even calculation against current monthly operating costs. Three numbers that ground daily decisions in financial reality.
Protecting Admin Pages in Bubble
// Option 1: Email domain whitelist (simplest)
Admin page load redirect:
Only when: Current User’s email doesn’t contain “@yourdomain.com”
→ Navigate to /dashboard
// Option 2: is_admin field on User (more flexible)
User: is_internal_admin → yes/no
Admin page load redirect:
Only when: Current User’s is_internal_admin is not “yes”
→ Navigate to /dashboard
// Privacy rules: internal admin data types visible only to admins
ErrorLog privacy rule:
Condition: Current User’s is_internal_admin = yes
Permissions: Find ✓ View all fields ✓
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