GoHighLevel Courses and Memberships: How to Build and Sell Digital Products
GoHighLevel includes a fully-featured course and membership platform — replacing Teachable, Kajabi, or Thinkific for most coaches, consultants, and agencies. Here is how to build, price, and sell digital products entirely within GHL.
Video Course Hosting
Upload and host video content directly in GHL — no Vimeo or Wistia subscription required for basic hosting. Organise content into categories and sub-categories. Video progress tracking shows you and students how far through each lesson they have progressed.
Drip Content Scheduling
Release course content on a schedule after enrolment — Day 1 gets Module 1, Day 7 gets Module 2. Drip scheduling prevents students from binge-watching everything before doing the work, and keeps them engaged with the course over time.
Membership Access Control
Create free, paid, or invite-only membership tiers. Restrict course access to specific membership levels. Integrate with GHL’s payment system to automatically grant access upon payment and revoke access on cancellation or payment failure.
Student Progress and Completion
Track enrolment numbers, video completion rates, lesson-by-lesson progress, quiz scores, and certificate completion per student. Identify students who are falling behind and trigger automated re-engagement sequences.
Certificates of Completion
Create branded completion certificates awarded automatically when students complete all lessons or pass a final assessment. Certificates include student name, course name, completion date, and your branding.
Step-by-Step
Create a new product
Navigate to Sites > Courses > New Product. Add a course title, description, thumbnail image, and category. These details appear in your course library and on the course sales page.
Build your course structure
Add Categories (your modules) and then Sub-Categories or Lessons within each module. Drag to reorder. GHL’s course builder lets you structure any amount of content — from a simple 3-module mini-course to a comprehensive 12-week programme.
Upload your content
For each lesson, upload your video file or embed from YouTube/Vimeo, add text content below the video, attach downloadable resources (PDFs, worksheets, templates), and add a quiz if desired. Rich lesson pages significantly improve completion rates versus video-only lessons.
Configure access and pricing
Set the course as free, paid (one-time), or subscription. For paid courses, connect to your GHL payment system or Stripe. Configure which membership tier or tag grants access. Test the payment and access flow with a test transaction before going live.
Connect to your marketing funnel
Create a GHL funnel for the course sales page. Build the email and SMS automation that fires when someone purchases — welcome email, course access instructions, day 1 kickoff message, and the re-engagement sequence for students who stop progressing.
Progress-Based Email Sequences
Build a GHL workflow that checks student progress weekly and sends contextual nudges: ‘You are 40% through [Course Name]. Module 3 covers [key topic] — here is why it is the module most students find most valuable.’ Progress-triggered communication doubles completion rates compared to no automation.
Completion Celebrations
When a student completes the course, trigger a workflow: send a congratulations email with their certificate, ask them to share a testimonial (link to a GHL form), offer a discount on the next course or an upsell to a higher-tier programme, and add them to your alumni community.
Stuck-Student Intervention
Use GHL’s workflow to detect students who have not accessed the course in 14+ days. Send a personal-sounding check-in SMS: ‘Hi [Name], I noticed you have not been in [Course Name] for a couple of weeks. Is everything okay? Happy to jump on a quick call if you are stuck on anything.’ This converts at-risk students into completions.
Why Build in GHL vs Standalone Platforms
| Feature | GHL Courses | Teachable/Kajabi | Advantage |
|---|---|---|---|
| CRM integration | Native — enrolment creates/updates contact | Requires Zapier or Make.com | GHL: seamless, no integration cost |
| Email and SMS sequences | Native — trigger from enrolment events | Separate platform required | GHL: one workflow covers both |
| Funnel and sales pages | Native GHL funnel builder | Kajabi has pages; Teachable is limited | Kajabi comparable; GHL has more CRM context |
| Upsell and automation | Native GHL workflows | Limited Kajabi automations | GHL: significantly more automation depth |
| Additional monthly cost | Included in GHL subscription | $119-399/month extra | GHL: major cost saving |
| Affiliate programme | GHL affiliate manager (Unlimited+) | Available on both | Comparable |
Want Your GHL Course Platform Built and Launched?
SA Solutions builds GHL course and membership products — from content structure through sales funnels, payment setup, and completion automations — ready to start enrolling students.