Integrating GoHighLevel with Make.com: Advanced Automation Workflows
GoHighLevel’s built-in automations are powerful — but they cannot do everything. When you connect GHL to Make.com via webhooks and APIs, the possibilities expand dramatically. Here is how to build the integrations that matter most.
What the Integration Unlocks
GoHighLevel handles CRM, email, SMS, funnels, and booking natively. But it cannot update a Google Sheet, create a Notion page, send a Slack message to a specific channel, generate a custom PDF report, sync data to an external database, or call a third-party API with custom logic. Make.com does all of this.
The GHL ↔ Make connection is bidirectional: GHL webhooks send events to Make (trigger Make scenarios from GHL actions), and Make can call GHL’s API to create contacts, update pipelines, send messages, and trigger workflows (act on GHL from external events). This two-way connection makes GHL the hub of a much larger automation ecosystem.
GHL → Make.com: Reacting to GHL Events
Use GHL workflows to send webhooks to Make.com when specific events occur in GHL.
Create a webhook URL in Make.com
In Make.com, create a new scenario. Add a Webhooks > Custom Webhook trigger module. Make generates a unique webhook URL. Copy this URL — you will paste it into GHL.
Configure the GHL workflow webhook action
In GHL Automations, create or open a workflow. Add an action: Webhook. Paste the Make.com webhook URL. In the webhook body, include the GHL contact data you want to pass: {{contact.id}}, {{contact.first_name}}, {{contact.email}}, {{contact.phone}}, {{contact.tags}}, {{opportunity.value}}, and any custom fields needed in Make.
Test and map the payload in Make
Trigger the GHL workflow once with a test contact. Make receives the webhook and displays the data structure. Click ‘Determine data structure’ to map all fields. Now every subsequent module in the scenario can access the GHL contact data by field name.
Build the Make scenario from the webhook data
With the GHL data available, build whatever downstream action Make.com enables: create a row in Google Sheets, add a card to Trello, create a record in Airtable, send a Slack notification, trigger a DocuSign envelope, or call any other API.
Make.com → GHL: Updating GHL from External Events
Use Make.com’s GHL module to create, update, and trigger actions in GHL from any external event.
Create or update contacts
When a new lead comes in from any source Make.com connects to (Google Forms, Typeform, Facebook Lead Ads, LinkedIn Lead Gen Forms, or your custom API), Make creates or updates the GHL contact automatically. Map all available fields including custom fields.
Move pipeline stages from external events
When a client signs a contract in DocuSign, Make detects the signature event and updates the GHL deal stage to ‘Contract Signed’ automatically. When a Stripe payment succeeds, Make moves the GHL opportunity to ‘Won’. External events drive CRM accuracy without manual updates.
Trigger GHL workflows
Make.com can call GHL’s API to add a tag to a contact — which then triggers a GHL tag-based workflow. This lets any external event (payment, form submission, calendar booking from an external system) initiate a GHL automation sequence.
Send GHL messages from external triggers
Make can call GHL’s conversations API to send an SMS or email from within GHL — using GHL’s number and branding — triggered by an event in any connected system. The message appears in GHL’s conversations inbox with full history.
| Use Case | Trigger | Make Action on GHL | Business Value |
|---|---|---|---|
| Contract signed → pipeline update | DocuSign completed event | Update opportunity stage to Contract Signed; add tag signed-contract | CRM stays accurate without manual updates |
| Stripe payment → new client workflow | Stripe payment succeeded webhook | Add tag new-client; move to onboarding pipeline stage | Onboarding triggers instantly on payment |
| Google Form → GHL contact + pipeline | New Google Form submission | Create/update GHL contact; add to sales pipeline | Captures leads from any external form |
| Calendly booking → GHL opportunity | Calendly booking created event | Create GHL opportunity at Discovery Call stage | External calendar bookings reflected in CRM |
| Airtable approval → GHL message send | Airtable record status changed to Approved | Send GHL SMS to contact: ‘Your application has been approved’ | Internal approval triggers client-facing notification |
| Weekly GHL data → Google Sheets report | Make.com scheduled trigger (weekly) | Pull GHL pipeline data via API; write to Google Sheets | Automated reporting outside GHL’s native reports |
Common failure points
- GHL webhook delivery failures — GHL retries failed webhooks 3 times; log failures to a data store
- GHL API rate limits — GHL’s API has rate limits; add delays between bulk operations in Make
- Field mapping errors — GHL custom field IDs change if you recreate them; use field names not IDs
- Contact deduplication — Make creating contacts that already exist creates duplicates; always search before creating
Reliability best practices
- Always add an error handler module on GHL API calls in Make
- Log every GHL API call result (success or failure) to an Airtable or Google Sheet
- Set up Make’s email alert for scenario failures on production integrations
- Test with real data in a GHL test sub-account before deploying to production
- Document every webhook URL and API connection — they break if regenerated
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