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AI automation partner

Byte, Blox and Sasi: AI characters that answer founders’ questions

We brought three characters to life with AI, and now use them to create videos that explain the questions founders and businesses ask us most, simply and memorably.

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The problem

Technical answers are hard to make memorable.

Founders and businesses ask us the same important questions again and again: what to build first, what an app should cost, which platform to choose, and how AI fits in. Written guides answer them in depth, but many people prefer a short, friendly explanation they can watch in a minute.

Producing explainer videos the traditional way, with presenters, animation studios or long editing sessions, is slow and expensive for a small team.

What we built

A recognisable cast, brought to life with AI.

  1. Real questionsWe start from the questions founders and businesses actually ask us.
  2. Characters with personalitiesByte, Blox and Sasi each have their own look and personality, created with AI.
  3. AI-made videosWe use AI to bring the characters to life and produce each video.
  4. Published across channelsEpisodes go out on YouTube, LinkedIn and Instagram.

Why characters?

A brand people remember.

A consistent cast makes complex topics feel approachable and makes our content instantly recognisable. Viewers come to know Byte, Blox and Sasi, and through them, how we think about building products and using AI.

You can meet the crew on our homepage, where the characters also guide visitors through our free tools.

The result

Explainer videos at the pace of a small team.

AI lets us produce a steady stream of explainer videos that would otherwise need a studio, while keeping one consistent look and voice across every channel.

The same approach can work for your business: brand characters or AI presenters that explain your product, onboard new customers, answer common questions or train your team.

Want AI-made content for your brand?

We can help you design characters or AI presenters and set up the workflow to produce videos consistently.

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More AI we run every day: AI social publishing, AI characters and an AI-run website.