How we automated our social media with AI

We publish practical guides for founders and businesses regularly. Each one deserves to be shared, but sharing well takes time: designing a creative, writing a caption that suits each platform, and posting it at the right moment.

On busy weeks, that is the first job to slip. We wanted every guide to reach our audience without anyone on the team doing it by hand.

The pipeline uses Claude for the creative and Alibaba Cloud AI for the caption. Choosing the right model for each step, rather than forcing one tool to do everything, is exactly how we approach client projects.

The Facebook and LinkedIn connections run through official apps that we authorised to post on our behalf, so posting works through the platforms’ own approved routes.

New guides are shared without anyone designing graphics or writing captions, our social channels stay active even on busy weeks, and our time goes into client work instead of repetitive posting.

The same approach works for any business that publishes regularly: new products, property listings, job openings, blog posts or announcements can flow to social media automatically, in your brand’s style.